The blog for inspired travel with children

Thursday, August 16, 2012

Stay: IKEA?

Yes, IKEA is planning the launch of a budget-friendly (naturally) hotel chain, to open in Europe in 2014.

It seems like a natural extension of the IKEA brand, although apparently rooms will not actually be furnished with IKEA furniture (though it will have a Scandinavian feel).  One of the things I like about going to IKEA is pretending for just a moment, that we live in one of their tiny model apartments.  I always thought they should get into the hospitality business.  As an IKEA fan and a lover of good deals, I look forward to checking in!

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